Creativity Now the Most Important CEO Leadership Quality

Fast Company has recently published information from a study conducted by IBM that is the largest known sample of one-on-one CEO interviews. ┬áThe global picture of what CEO’s identified as the most important leadership qualities in the next five years is outlined in the article. The top 3 qualities, even amidst the economic downturn, that were cited in the poll are:

  • Creativity at 60%
  • Integrity at 52%
  • Global Thinking at 35%

Other cuts of the data include a resounding 88% of those interviewed in this global study agree that “getting closer to the customer” is key to business success in the next five years.

Source: Fast Company post, May 18, 2010

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2 Responses to “Creativity Now the Most Important CEO Leadership Quality”

  1. Those CEO’s need to let the middle managers know if they really want to see more creativity! Another (long) post I read on the same study can be found at .

  2. Thanks for your post Sarah and for the link to the other comments on the study. It will be interesting to see if creativity and innovation remain valued after the financial crisis settles down.
    – Barbara Demarest
    The Coaching Association Executive Director

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